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LURES

COUNTDOWN Consistently reach suspended fish at any depth with the CountDown method. The controlled depth technique was introduced to the world with this lure, and to this day is the standard by which all others are measured. Whether the fish are suspending at certain depths near the weed tops or on bottom structure, the CountDown can get you to them over and over. The CD01 size is specifically designed for smaller fish, such as trout and panfish.
MAGNUM CD Whether you are fishing with the shallow running floating models or the sinking CountDown variations, Magnums deliver the best performance for hardhitting saltwater game. Built to take the abuse of Blues, Tarpon, Tuna and Wahoo, Magnums are the world's number one saltwater hardbodied lure. And like all saltwater Rapalas, Magnums come fitted with Perma Steel rust-resistant hardware for maximum life and performance in saltwater.
ORIGINAL The first and still the number one "go-to" lure. Lauri Rapala had no idea the impact his creation would have on the fishing world. Its wounded minnow action is irresistible to fish.
POPPER 3-D- New Yo-zuri popper. The perfectly shaped concave face of the 3D Popper spits, gurgles, and pops at the twitch of the rod. A pair of internal steel balls emit strike-provoking clicks and rattles at the slightest movement and also maximize casting distance.
SKITTER POP With its unique loud-popping, cupped plastic lip and balsa wood body, the Skitter Pop can be used in a variety of techniques to take fish when they are surface feeding. The SSP12 saltwater model incorporates a rattle that is irresistible to hunting and neutral fish alike.
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